Digital Presence Management For Uttar Pradesh Investor's Summit

UP Investor’s Summit is a large-scale event, which brought together heads of states and governments, ministers, leaders from the corporate world, senior policymakers, and heads of international institutions and academia from around the world to further the cause of economic development in the state.

The event was scheduled on 21st- 22nd February 2018, organized by The Government of Uttar Pradesh, which aimed to showcase the investment opportunities and potential in the various sectors of Uttar Pradesh.

UP Investor’s Summit saw global participation from numerous countries worldwide. There were approximately 12 major industries participating, across 11 project sectors, with 10,000+ interested businessmen and thousands of interesting proposals to make an investment in 75 districts of the state in the summit meeting of the year 2018.

The event marked the presence of leading industrialists, state union ministers, top-notch business tycoons, foreign delegates, and renowned people from varied industry domains, who came together to build an infrastructure that will take UP- as a destination to new heights.

Considering the size and the diverse stakeholders involved in the summit- The process of distributing information to each stakeholder as per their requirement and area of interest was a big task. The event called for registrations from thousands of participating exhibitors, speakers, and delegates worldwide; submission of proposals, and intent to invest from interested businessmen and investors; Communicating and making available various facilities to the coming esteemed guests related to their travel and accommodation.

At each process, the magnum of data involved was overwhelming, and storing, managing, and deploying that effectively to the concerned parties was the business challenge that needed main focus in the project.

Since the event catered to a very diverse audience who had different interests and intentions to attend the event, we created a visual representation of the website, displaying all relevant information classified under specific heads and made it much easier for the people to comprehend and navigate.

Primarily the portal assisted in:

Registration Management

Easy to fill online forms were made available to all the stakeholders online to book their slots on the day of the event. The details submitted in the forms were asked in a pattern that helped categorize the incoming registration request as per the broad categories. It hence became possible to filter the applications on the basis of different industries.

An “Intend to Invest” Form collected details from businesses whose ideas were viable and pitched for investment. The form specified every relevant detail such as the project sector it belonged to, the size of the organization, investment plans, etc.

Once the registration was approved a series of SMS and Email notifications were sent to the concerned person, briefing him/her about all the information needed.

Further, another series of emails were sent periodically to guide them to through the final day’s event sessions, itineraries, making smart travel arrangements, educated them about special offers on bookings, and likewise.

The concerned party not only received a well-rounded briefing about every aspect of the event but also, the event was promoted ferociously using the email and SMS chains.

Protocol Management

The Government of Uttar Pradesh welcomed investors, businessmen, and elites from wide-ranging industry domains with open arms to explore investment opportunities in UP. The government wished to do everything in its will to provide excellent hospitality services to the guests.

The portal helped extensively in assigning the right services to the concerned delegate as per their need. Among the tasks of allocation, assigning a liasoning officer, streamlining hotels and travel agencies to provide the right accommodation, and make prior arrangements for the concerned delegate in advance for their convenience, are a few of the many things managed in real-time.

We made an online portal that received more than 3500 “Intent to Invest” proposals and helped streamline over 500 human personnel to attend a gathering of 10,000 delegates, speakers, and exhibitors. Government officials and staff received synchronized data to make use of in the further process.