Tourist Mobile App For One Of The Most Populous State | Case Study

The primary objective of the State Tourist department was to increase the inflow of tourists in the state by providing them with ample information about places of interest and easy access to related facilities, such as hotels, mediums of transport, accommodation, food, and so on. Additionally, it also aims at organizing events and package tours in order to promote the state as a favorable tourist destination.

The biggest challenge the state department was faced was evoking a sense of interest in people to travel the state, for before, the state was not marketed properly and was not on the top list of tourists.

Additionally, data from a website was not accessible offline: a person would either have to copy it to another platform or connect to the internet every time they want access to information. This defeats the purpose of getting information anytime and every time.

Another challenge that had the department stumped was getting details of events and places of importance, such as police stations, hospitals, restaurants, and so on, to the people. There was no way to present vital information to the people at the same time they were accessing details about the place of interest.

The team’s application sought to defeat the above-mentioned challenges through the development of a simple, straightforward app. However, it also did not want to create a static application that would update only when the app was changed. They wanted to create a dynamic, on-to-go app that would stay updated with the latest bits of information about every place.

From time to time the audience was updated on the events happening in the state; places that were travel-worthy but were less known were showcased through catch campaigns like hidden gems. Online reputation management was constantly managed by our Social media team, and every engagement over social media was closely monitored.

In order to get information to the viewer in real-time, push notifications and ads were created for the app. This meant that any user who had the app installed on their phone could get information about events and places.

Keeping with the concept of giving information anytime, anywhere, and every time, the app allowed people to download complete data for the destination for offline viewing.