The Kumbh Mela, believed to be the largest gathering on Earth is held on a rotational basis in any of the four riverside cities of Haridwar, Prayagraj, Nasik and Ujjain. The Prayagraj Kumbh Mela, 2019 was to be held at Sangam- the confluence of the holy River Ganga, Yamuna and the mythical Saraswati in Uttar Pradesh from January to March, 2019.
In order to achieve the idea of ‘Divya Kumbh, Bhavya Kumbh’ and to promote the Kumbh through the digital platform, the Mela authority planned to develop a website and mobile application to deliver a seamless digital tourism experience to pilgrims and foreign visitors. The website and the application must also allow the visitors to avail services being rendered in the Kumbh Mela, through various entities under the supervision of Authority.