Digital Presence For One of The Most Culturally Rich Indian State

Digital media has made a huge impact on the tourism industry. People engage with social networking sites to research trips, make informed decisions about their travels and share their personal experiences. One of the State Tourism departments in India already had an operational website. However, in order to ensure maximum reach and influence, they called upon the team to promote social media presence on popular platforms like Facebook, Twitter, Instagram, YouTube, Pinterest to increase the reach and visibility of state tourism.

We launched several campaigns promoting tourist attractions, cultural hotspots, and heritage sites across the state. From time to time audience was updated on the events happening in the state, places that were travel-worthy but were less known were showcased through campaigns like hidden gems. Online reputation management was constantly managed by our Social media team and every engagement over social media was closely monitored.

Some of the successful events that witnessed massive reach were the Travel Writers’ Conclave, Bird’s Festival, Balloon Festival, Buddhist’s Conclave, Mango Festival, World Record Plantation Drive. Alongside, the team proactively campaigned during major festivals and happenings throughout the year. Our campaign around Hidden Gems of the state, Travel Hacks, and “The Roots” were a few of the most popular campaigns.

Some of the notable challenges were; sharing a curated list of prominent tourist attractions across the state, promoting events from geographically diverse locations with spotty networks, tailoring event content that caters to tourists with diverse interests, online reputation management, offering a seamless digital experience to all the tourists and strike a chord with their travel wish list.

Our constant ORM(Online Reputation Management) helped us understand our audience’s taste and we revised our campaigns from time to time. We had our content calendar planned in advance and had our research done before launching any campaign. Our analytics reports contained detailed information related to reach and engagement.

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